Created by Atelier Marko Brajovic.
During the Sao Paulo Design Week 2017, Atelier Marko Brajovic performed a creative multidisciplinary action on Gabriel Avenue, in front of the Tidelli store. Culturally Croatian, but; rooted in Brazil, the architect and designer Brajovic created the Wave Tidelli, an iconic installation whose shape refers to a wave. The major art piece invaded the avenue and transformed it into an open gallery.
The initiative was developed considering three premises:
1. the creative process inspired by nature, especially in the sea, its form and colors;
2. the structural intelligence, made possible by the artisanal work and extra light structure made in nautical rope and aluminum exclusive of Tidelli; and
3. the interventionist action of the public space, where the multisensorial piece transformed part of the city into a warm, playful, urban area.
The end result portrays the brand’s human identity; and Tidelli’s leadership in bringing solutions to the outdoors.